Saturday, July 02, 2011

Maximizing . . .
. . . profit?
I can't argue with the concept.  Companies exist to make money.  However, shouldn't patrons be offered the whole schedule of choices?
When I searched for a certain book on Amazon, these were the first two options:
- The Gold Coast by  Nelson DeMille  (Paperback - Apr 1, 1999) Buy new: $14.99 $10.19

- The Gold Coast by Nelson DeMille (Kindle Edition - Apr 1, 2001) Buy: $7.99

This option was buried in small print in about 20th position:

- The Gold Coast by Nelson DeMille  (Mass Market Paperback) Buy: $7.99

Fair, I guess, but more than a bit deceptive.  I liken it to the grocer putting the bargains at the back of the shop in hopes they won't be discovered.